Tsingtao Beer has achieved success in the international market with its high quality and outstanding brand. The brand insists on using high-quality raw materials and advanced technology, establishing a good international image and gaining the trust of consumers both domestically and internationally. In response to the national “going global” strategy, Tsingtao Beer has increased its popularity through international cooperation, participation in exhibitions, and sports sponsorships, such as sponsoring the World Cup multiple times, attracting global attention.

The brand adopts localized marketing in overseas markets, promoting differently according to the culture and customs of each country, such as in the United States, cooperating with local catering businesses, and precise social media marketing, which has been effective. Tsingtao Beer also enhances consumer identification and loyalty by telling brand stories.

In 2017, Tsingtao Beer was sold in 100 countries and regions worldwide, with a year-on-year increase of 17.5% in overseas sales, achieving significant growth, reflecting the brand’s competitiveness in the international market. The successful case of Tsingtao Beer provides valuable experience for Chinese enterprises to go global. In the future, the brand will continue to deepen its international strategy, expand overseas markets, and bring high-quality products and services to consumers around the world.