On November 19, 2020, Realme launched the Realme 7 series, which focuses on fast charging technology, and carried out a massive marketing campaign worldwide. Through this campaign, Realme achieved an effective exposure of 81 billion times, with product sales reaching 50 million units and a 27% increase in sales conversion rate. The successful launch and sales performance of the Realme 7 series were particularly notable against the backdrop of the COVID-19 pandemic.

II. Realme’s Growth Strategy

Realme’s success in the global market is inseparable from its precise growth strategy. By analyzing the global market environment, Realme found fluctuations in the share of emerging markets in Europe, bringing new opportunities. Realme captured user attention through online user dividends, enhancing brand awareness and favorability. In addition, Realme recognized that although there is a certain audience foundation in mature markets such as Indonesia and Egypt, brand awareness still needs to be further improved.

III. Global Layout

Realme’s global layout covers regions such as the Middle East, Southeast Asia, Africa, Europe, and Latin America. Here are the product hits and corresponding data for each region:

Middle East: In the Egyptian market, Realme successfully reached non-internet users over the age of 45 through traditional TV advertisements and KOL cooperation, with brand voice rising to 13%.

Southeast Asia: In the Indonesian market, Realme accurately reached the core audience through programmatic buying, hit game traffic, and KOL momentum. In conjunction with PUBG, an online event was launched with a total viewing volume of 4.2 million.

Africa: In the Egyptian market, Realme successfully attracted a large number of young users and non-internet users with a 15-second catchy TVC video and the catchy theme song "Faster Than."

Europe: In the European market, Realme synchronized the launch of the 7 series in Spain, Poland, Italy, and France through all-media linkage and KOL cooperation, with a total exposure exceeding 13 million.

Latin America: Although this article does not detail the Latin American market, it can be speculated that Realme has also adopted similar multi-channel and multi-platform marketing strategies in the Latin American market.

IV. Brand Marketing, Independent Site Operation, and Self-Media Traffic Guidance

Brand Marketing: Realme made a full media platform momentum through social media platforms such as TikTok, YouTube, Twitter, and Facebook, capturing consumer attention. Especially in the Indian market, Realme successfully attracted a large number of young users through fan interaction and story scene setting.

Independent Site Operation: Realme improved brand awareness and conversion rate through SEM search advertising and all-media traffic to product purchase pages. In the European market, a full-domain live broadcast was conducted through Twitter, Facebook, YouTube, and other social media, successfully detonating the online launch conference.

Self-Media Traffic Guidance: Realme utilized the influence of KOLs, especially in the Indonesian market, creating topics on social media through KOLs in various vertical fields such as music, games, art, sports, and travel photography, attracting fans to forward and pay attention, and successfully achieving in-depth brand penetration.

V. Current Summary of Overseas Marketing and Future Outlook

Realme has successfully achieved brand “out of the circle” and achieved the effect of “brand effect integration” through multi-channel and multi-platform global marketing strategies. Its success in the global market is not only due to the advantages of the product itself but also through precise market analysis and diversified marketing methods.

In the future, Realme can continue to deepen its global layout, especially in emerging markets such as Latin America and Africa, by adopting more localized marketing strategies to further enhance brand awareness and market share. At the same time, with the popularization of 5G technology, Realme can continue to make efforts in technological innovation, launching more cost-effective products that meet the needs of young consumers and consolidating its leading position in the global market.