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As a representative brand of new Chinese tea beverages, Nayuki’s Tea has adopted a series of

Tsingtao Beer has achieved success in the international market with its high quality and outstandin

HEYTEA is a leading brand in China’s new-style tea beverage industry and has been actively exploring overseas markets in recent years. This article analyzes its public relations strategies during the overseas expansion process, including product innovation, pricing strategy, channel selection, and marketing methods.

Bawang Tea Princess, a tea beverage brand characterized by “original leaf tea + fresh milk,&#

Mixue Bingchenghas expanded overseas with more than 1000 stores in five years, becoming a model for brand internationalization. This article analyzes its market development strategies and success factors in Japan and Indonesia.

In the fierce competition of the global beauty market, Florasis has successfully attracted the attention of overseas consumers with its unique brand positioning and profound cultural heritage.