Haier Group has effectively enhanced its international competitiveness through its global brand strategy and provided valuable experience for the internationalization of Chinese enterprises.
DJI was founded in 2006 and is a local drone manufacturer in Shenzhen. It holds a leading position in the global consumer drone market.
The successful overseas expansion of MINISO is not only the result of its own efforts but also the successful application of the global localization strategy.
Anta’s overseas brand layout is a multi-level, multi-brand strategy aimed at achieving its gl
Initiating Overseas ExpansionIn 2014, UGREEN, a subsidiary of Shenzhen UGREEN Technology Co., Ltd.
Overview of ROG Brand Development:Republic of Gamers (ROG), as a gaming laptop company based in Tai
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